The BBC today apologised for its recent crossover between Hustle and Crimewatch, saying it was "an error of judgement" and "in bad taste".
Forty two viewers called in to Crimewatch to offer information about a robbery, only to be told that the robbery had never happened and that it was in fact a promotional item for an up-coming episode of Hustle. Local neighbourhood watch groups were quick to condemn the stunt, claiming it trivialised the serious issues raised by Crimewatch, and could deter people from phoning in in future.
Crimewatch's presenter of twenty three years Nick Ross says that he had no idea the robbery was fictional when he was presenting it, and that he was so disgusted with the stunt that he would quit the show.
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